In this interview, Lew Sabbag of Publish Today Media, a boutique digital marketing agency, discusses why law firms need to treat their marketing expense as a necessary operational expense.

As Sabbag explains, law firms typically under-fund marketing, which will result in clients by-passing those firms.

Instead, law firms should view their websites as 24/7 marketing tools capable of generating new business via a firm’s website and the variety of omni-channel options available to law firms in 2021.

Sabbag points out that omni-channel digital marketing permits lawyers to turn on their voices to multiple audiences, including targeted audiences. As Sabbag states, the more content that law firms publish, the more success that law firms will enjoy

Sabbag also explains the value that re-targeting presents to business development for law firms in 2021 and beyond.