2020’s Impact upon the 4 Components of Value for a Senior Attorney’s Law Practice

In this State of the Market for Law Firm Sales, Jeremy E. Poock, Esq. and Scott R. Loring, CPCC, address the impact of 2020 upon the 4 Components of Value of a Senior Attorney’s practice.

Key points include: (1) 2020 propelled our society deeper into the Digital Age, which has resulted in Google becoming America’s No. 1 referral source for lawyers; (2) Senior Attorneys, who began their careers during the 1.0 Word of Mouth Era for Business Development now find themselves in the 3.0 Digital Marketing Era that requires a Multi-Channel Digital Marketing approach for Business Development; and (3) Consumers for legal services will continue migrating to convenience to find lawyers similar to how we all conveniently shop on Amazon, watch our favorite shows/movies on Netflix, workout at home on our Pelotons, and order Ubers rather than wait for taxis.