Buzzer Beater: How Digital Marketing Continues Disrupting Law Firm Values Post-2020

In this “Buzzer Beater” segment, Jeremy E. Poock, Esq. summarizes how Digital Marketing continues disrupting law firm values Post-2020 as follows:

1. In the post-2020 environment, consumer behavior has shifted digitally, i.e., consumers search for lawyers online similar to how consumers search for everything else (egs. hotels, restaurants, etc.).

2. For those lawyers not maintaining a Digital Marketing campaign for their law firms, the Client List and Referral Source List components of their 5 components of Value will not replenish at the same rate as yester-year.

3. A cure for Senior Attorneys to their lack of Digital Marketing is as follows:
   Rather than start from scratch, consider joining a Growing Law Firm that recognizes the multiple Synergy Values that Senior Attorneys present, including the marketing value via Multi-Channel Digital Marketing.

4. Based upon law firm Digital Value and Brand Value, we will soon enter Law Firm Sales 2.0 that will feature a fixed-price, plus an earn out.