Realizing that Consumer Behavior Has Shifted Post-2020

As Jeremy E. Poock, Esq. points out: “Without a Digital Marketing campaign, lawyers, and Senior Attorneys in particular, today are not generating as many new clients and referral sources as they did in yester-year.”

And, here’s why:

In the post-2020 environment, consumer behavior has shifted because, collectively, we Google for everything today, whether it's a hotel, a restaurant, a pair of sneakers, and yes, for attorneys as well.

As Poock explains, by not maintaining a post-2020 Digital Marketing strategy, the Client List and Referral Source List components of a law firm’s 5 Components of Value will become less valuable because today’s and tomorrow’s clients search for their lawyers digitally, namely via Google, or as Poock often says, via “Uncle Google.”