Example of a Digital Marketing Strategy: Call Tracking

In this video segment, Steve Ginsberg of Legal Marketing Arm shares the following Digital Marketing strategy for law firms:

Call Tracking

As Ginsberg explains, if someone clicks on a law firm’s website, landing page, or Google ad, call tracking software can seamlessly swap out the firm’s actual number with a call tracking number in real time, thereby associating each call with the applicable website address from which the potential client initially clicked.